The Marketing Education Your Esthetics School Never Gave You
FOR ESTHETICIANS & AESTHETICS PROFESSIONALS
A calm, beautiful place to grow your business with strategy that actually fits your life. No algorithm chaos. No paid ads. No second job pretending to be a content creator.
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BUILT FOR OUR ENTIRE INDUSTRY
Marketing Education for Every Corner of the Aesthetics Industry
You're exceptional at what you do. You should not feel like the best-kept secret online. Whether you're solo esthetician in a studio, renting a room, running a medspa, or fresh out of esthetics school, there's a place for you here.
Estheticians
Lash Artists
Brow Artists
PMU Artists
Waxers & Sugaring Pros
Injectors & Nurse Injectors
Facialists
Acne Specialists
Laser Technicians
Makeup Artists
Body Contouring Specialists
Medspas & Wellness Clinics
YOU ARE NOT ALONE
Marketing Was Never Supposed To Feel Like This
It's 7pm. Your last client just left. You sit down, open your phone, and scroll through other estheticians who somehow always have the perfect post, the perfect lighting, the perfect caption.
You think about posting something, but you don't.
You've bought the courses. You've saved the reels. You've started the content calendars. They're all sitting in a folder on your phone, untouched.
Word of mouth has carried you this far. But you know it's not a plan. And the longer you wait, the more it feels like everyone else is figuring something out that you're not.
You're not behind. You just weren't taught this.
THREE WAYS TO START
Choose The Door That Feels Right
No funnels. No high-pressure sales. Just three calm doors. Walk through whichever feels right for where you are.
THE MEMBERSHIP
The Esthetician
Marketing House
A monthly home for estheticians who are done piecing marketing together from free advice on Instagram. Six rooms remodeled every month with a content calendar, captions, graphics, reel prompts, and marketing strategy that goes far beyond social media.
$37/month. Cancel anytime.
THE EMAIL TEMPLATES
The Glow Sis
Email Club
The clients who loved their results are quietly rebooking with whoever shows up in their inbox first. Two done-for-you email templates every month, written specifically for aesthetics pros. Copy, paste, fill in the blanks, send.
$13/month. Cancel anytime.
THE FREE EDUCATION
Glow Sis Social
On YouTube
Real marketing lessons for estheticians. The kind that go deep, not the 30-second tip kind. No pitch, no fake urgency. Honest education you can watch between clients, on lunch break, or after your last appointment.
Free, always.
Hi, I’m Shaylee.
I Built Glow Sis Social So No Esthetician Has To Figure This Out Alone
I've spent years working alongside thousands of estheticians, the talented professionals whose work belongs in a magazine but who somehow stay invisible online.
The pattern I kept seeing was the same: brilliant skill, beautiful work, and zero marketing education to back it up. Not because they weren't capable. Because nobody taught them this part of the business.
So I built it. The marketing education the aesthetics industry was missing. Designed with thousands of estheticians, refined alongside the industry, and built to actually fit the way you work.
No coaching language. No guru energy. No funnels disguised as advice.
If that sounds like the kind of help you've been looking for, you're in the right place.
Read more of my story →
Want a free win first?
The 10 Canva Templates That Make Your Esthetician Brand Look Expensive
A free download. The exact graphic templates our students use to elevate their Instagram, stories, and content without hiring a designer or learning Canva from scratch. Plus a bonus audio lesson when you sign up.
