The Marketing Education Your Esthetics School Never Gave You

FOR ESTHETICIANS & AESTHETICS PROFESSIONALS

A calm, beautiful place to grow your business with strategy that actually fits your life. No algorithm chaos, no paid ads, and no second job pretending to be a content creator.

Shaylee Hancock, founder of Glow Sis Social, sharing marketing education for estheticians
See How We Can Help
Dermascope 2024 Aestheticians Choice Award Nominee, Glow Sis Social

As Seen In

Dermascope Magazine, featuring an article by Glow Sis Social founder Shaylee Hancock on marketing for estheticians
Hydrafacial Connect, where Glow Sis Social is featured as a marketing resource for estheticians

BUILT FOR OUR ENTIRE INDUSTRY

Marketing Education for Every Corner of the Aesthetics Industry

You're exceptional at what you do, and you should not feel like the best-kept secret online. Whether you're a solo esthetician in a studio, renting a room, running a medspa, or fresh out of esthetics school, there's a place for you here.

  • Estheticians

  • Lash Artists

  • Brow Artists

  • PMU Artists

  • Waxers & Sugaring Pros

  • Injectors & Nurse Injectors

  • Facialists

  • Acne Specialists

  • Laser Technicians

  • Makeup Artists

  • Body Contouring Specialists

  • Medspas & Wellness Clinics

YOU ARE NOT ALONE

Marketing Was Never Supposed To Feel Like This

Soft morning light through linen curtains, a calm moment for estheticians

It's 7pm. Your last client just left. You sit down, open your phone, and scroll through other estheticians who somehow always have the perfect post, the perfect lighting, the perfect caption.

You think about posting something, but you don't.

You've bought the courses, saved the reels, and started the content calendars. They're all sitting in a folder on your phone, untouched.

Word of mouth has carried you this far. But you know it's not a plan. And the longer you wait, the more it feels like everyone else is figuring something out that you're not.

You're not behind. You just weren't taught this.

Shaylee Hancock, founder of Glow Sis Social and marketing educator for estheticians

Hi, I’m Shaylee.

I Built Glow Sis Social So No Esthetician Has To Figure This Out Alone


I've spent years working alongside thousands of estheticians, the talented professionals whose work belongs in a magazine but who somehow stay invisible online.

The pattern I kept seeing was the same: brilliant skill, beautiful work, and zero marketing education to back it up, not because they weren't capable, but because nobody taught them this part of the business.

So I built it. The marketing education the aesthetics industry was missing, designed with thousands of estheticians, refined alongside the industry, and built to actually fit the way you work.

No coaching language, no guru energy, and no funnels disguised as advice.

If that sounds like the kind of help you've been looking for, you're in the right place.

Read more of my story →

  • So far 💸 1,350 in service sales and 145 in product sales. The buzz is good! Can't wait to keep selling next week.

    – Lety Soto, Licensed Esthetician

  • To be very honest, this was the most practical and useful education I've had to date! Thank you so much!

    - Brittany, Licensed Esthetician

  • So far 5 new clients from social media and I'm just starting out from school so that's cool.

    - Bridget, Licensed Esthetician

  • My promotions sell better and I have probably made an extra 💰15,000 since starting the program about a year ago. I've gotten new clients, sold so much more product, and made everything easier on myself by being more efficient.

    - Lety Soto, Licensed Esthetician

  • Could not recommend these courses more! I have learned SO much, and continue to learn every time I do a lesson. Stop wasting your time, and just do it. I promise you won't regret it.

    - Kayla, Licensed Esthetician

  • This week I sold 💰1,000 in products on my online store. It was so nice to be able to send people a link and have them do all the work instead of me giving them totals and sending invoices.

    – Anonymous, Licensed Esthetician

  • I have to say that just a few days into this training, I am feeling so welcomed and inspired! I am 64 and feel really insecure but also PROUD!

    - Anonymous, Licensed Esthetician

Want a free win first?

The 10 Canva Templates That Make Your Esthetician Brand Look Expensive

Free Canva graphic templates for estheticians to elevate their Instagram and social media content

A free download of the exact graphic templates our students use to elevate their Instagram, stories, and content without hiring a designer or learning Canva from scratch, plus a bonus audio lesson when you sign up.